Fan art: How the superfan phenomenon is transforming the music industry
The success of artists has always been dependent on the people who consume their music, but right now, many in the industry are making the argument that fans are more important than ever. As companies all over the business rush to explore the superfan phenomenon and push the boundaries of artist engagement, Music Week gathers a selection of key voices to find out how the concept is changing the game…
WORDS: JAMES HANLEY
Are we living in the ...
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