A star is reborn: Gaga lifts retail with 'monster' album campaign
Lady Gaga has united physical and digital retail in praise of the Chromatica album during the lockdown.
Gaga’s sixth solo LP is the fastest-selling album of the year.
Chromatica (Polydor/Interscope) debuted at No.1 with sales of 52,907 (including 14,893 from streams), according to the Official Charts Company. It was pushed back from April 10 due to the pandemic.
“For Chromatica to have received such a unanimously positive reception from critics and fans alike is really testament to Lady Gaga’s boldness, ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
