United Talent Agency (UTA) has joined forces with social media platform Pinterest to launch a Steps profile as part of the group’s comeback campaign.

The band, who are represented by UTA agent Gary Howard, will launch their profile on Pinterest with five individual boards on Friday to coincide with the release of new album Tears On The Dancefloor. Each board will be populated with photos and artwork specific to each band member.

Strategically, the exercise is intended to deepen connections ...