Universal Music Group (UMG) has acquired Fame House, an award-winning digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Electric Zoo.
Fame House will remain based in Philadelphia and continue to provide and expand on its services as an agency for Universal Music as well as third-party clients.
Mike Fiebach, CEO and founder, and Eric Hahn, chief strategy and marketing officer, will continue to lead the agency. Fiebach and Hahn will report to Boyd Muir, executive vice president and chief financial officer, and Michele Anthony, executive vice president of UMG.
The acquisition of Fame House is intended to advance UMG’s strategy to create unique commercial opportunities for its artists and labels through social media, consumer engagement, direct-to-consumer and direct-to-fan initiatives, as well as activations for brands, sponsors and live events.
“At Universal Music, we have created artist and label services that are unrivaled in our industry, ” Anthony said. “Fame House will provide digital marketing services and social media expertise for our artists and labels to build fan engagement and reach new audiences through compelling direct-to-consumer and merchandising experiences, as well as create activation opportunities for brands and sponsors and for our live events.”
Muir added: “UMG’s acquisition of Fame House is further evidence of our evolution into a multifaceted entertainment company that can provide a broad range of services for artists beyond recorded music, publishing and merchandising. I’m looking forward to working with Mike, Eric and the entire Fame House team on unlocking new creative and commercial opportunities for our artists and labels.”
"We are eager and excited to continue to build Fame House as a part of Universal Music Group,” Fiebach said. “We believe that we can build a game-changing business with UMG. I am thankful to Boyd, Michele, Mike Tunnicliffe, Peter Sinclair and the rest of the UMG management team for recognizing the potential of Fame House and for giving us this incredible opportunity. With the resources and support of the world’s leading music company, the sky is now the limit.”
Added Hahn: “As someone who has only wanted to build a career in the music industry, the opportunity to work in the UMG family is an absolute dream come true. We believe that the UMG leadership is at the forefront of innovating positive evolution in the industry and for them to recognize a company that we built as a key ingredient in their strategy is something we are very proud and appreciative to be a part of.”
Founded in January 2011 by Fiebach, Fame House is a digital strategy agency with offices in Philadelphia, New York and Los Angeles.
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