Virgin EMI was celebrating Taylor Swift’s first No.1 single in the UK, after a week in which her new song, Look What You Made Me Do, shattered streaming records and threatened to break the internet under the sheer weight of thinkpieces and social media memes.

Swift – signed to Big Machine in the US – releases her music through Virgin EMI in the UK and label president Ted Cockle was jubilant following the record’s debut at the top of the ...