Stefan Enberg, the COO and one of the original co-founders of X5 Music, has been promoted to CEO. He will remain based in Stockholm and report to Dirk Ewald, SVP, global catalogue management, Warner Music.
X5 Music was acquired by Warner Music Group in 2016. The company specialises in compiling deep catalogue and specific genres of music to create playlists, streaming and download products. It also signs artists and repertoire that falls out of the scope of frontline labels, and commissions music for specialist playlists and releases.
Enberg said: “I’m proud to work on behalf of a diverse range of artists and songwriters to help give their music global impact with new fans. Today’s always-on streaming culture presents new opportunities to experiment and cater to a variety of musical tastes and attitudes, and I look forward to leading X5 through its next phase.”
He and the team are experts at unearthing gems from the archives and commissioning left-field new music
Dirk Ewald
Ewald added: “I’m so pleased that Stefan has agreed to lead X5, one of the most inventive and entrepreneurial digital music companies in the business. He and the team are experts at unearthing gems from the archives and commissioning left-field new music that really connects with people.”
Enberg began his career as a songwriter, who wrote hits for Swedish artist Markoolio. He branched out into production, development and sales on the artist’s behalf. In 2005, he co-founded X5, to capitalise on the increasing digitisation of the music market.
Enberg’s promotion follows the decision of his predecessor and fellow co-founder, Johan Lagerlof, to leave the company.
Lagerlof said: “I’ve decided to leave Warner after two exciting years, and X5 after 14 years, I feel fortunate to have been part of the digital market transformation and its exciting journey. I’m very thankful to Warner and the X5 team for believing in our vision and then jointly executing on the strategy.”
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