Spotify has appointed Rowan Collinson as content programming manager, Music Week has learned.
He worked at BBC Radio 6 and Radio 2 as a senior content producer and oversaw social media. Collinson was previously at production company Somethin’ Else before joining the BBC.
Spotify confirmed the move by Collinson, who started at the DSP this week. He reports into content programming lead Helen Lindqvist in Stockholm. His focus will be on podcasts, which has been a growth area for Spotify.
Both Spotify and Apple Music have poached BBC on-air and production talent in recent years, as well as executives. Radio 1’s George Ergatoudis moved to Spotify before departing for Apple Music last year. Zane Lowe was one of the first BBC Radio stars to switch to a digital music platform when he joined Apple's Beats 1.
Bob Shennan, director, BBC Radio and Music, recently compared DSPs’ recruitment strategies to the early years of Sky, when the TV company tried to lure the corporation’s talent. He said that a range of "broadcasters, producers and content makers" have been recrutied from the BBC by streaming platforms.
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