Prince’s Warner Bros catalogue has now returned to all streaming services.
The Prince Warner catalogue features many of the late star's biggest hits, including 1999, Purple Rain, Sign O’ The Times, Diamonds And Pearls, Kiss, Little Red Corvette, Raspberry Beret, When Doves Cry, Alphabet Street, Cream and more.
The catalogue was made available across all streaming platforms on Sunday, February 12 ahead of the 2017 Grammy Awards.
Cameron Strang, chairman and CEO, Warner Bros. Records, said: "Prince recorded his most influential and popular music during his time with Warner Bros and we are deeply aware of our responsibility to safeguard and nurture his incredible legacy. Warner Bros. is thrilled to be able to bring Prince’s music to his millions of fans around the world via streaming services, fittingly on music's biggest night. We'd like to thank Prince's estate, Universal Music Publishing, the Grammy Awards and all of the streaming services for their great collaboration in making this landmark event possible.
“We’re also pleased to announce our plan to release the remaster of Prince's most iconic album, Purple Rain, along with two incredible albums of previously unreleased Prince music and two complete concert films from the Paisley Park vault on June 9.
“When we make any of Prince’s music available to fans - from the hits to unreleased gems - we are committed to upholding Prince’s high creative standards and we know fans will be thrilled when they hear these albums and see these films.”
Spotify recently worked directly with Warner Bros on a purple outdoor campaign in a unique marketing partnership, which saw cryptic purple ads bearing the Spotify logo appear in New York’s Union Square subway station last month.
Last week, Universal Music Group agreed a deal with Prince’s estate to manage his NPG recordings, including a catalogue of 25 albums and a collection of his unreleased material.
Effective immediately, the deal means that Universal is now the home for Prince’s music publishing, merchandise and much of his recorded music. Under the terms of the agreement, the Prince estate is licensing to UMG the 25 albums that Prince released through NPG Records, a label he founded that includes double Platinum and Gold albums Emancipation, Musicology and 3121.
UMG and the estate will also collaborate on Prince’s legendary vault of unreleased works.
In addition, from next year UMG will obtain US rights to certain Prince albums released from 1979 to 1995.
Prince passed away in April 2016 at the age of 57.
