MetaFests has launched to unlock NFT revenue opportunities for festivals.

The company has been founded by Steve Jenner, who has spent the last seven years working with cashless wristband technology at PlayPass.

Steve Jenner said: “Coachella’s toes-in-the-water NFT drop success, followed by my own conversations with several prominent UK and European festival organisers, inspired me to make these new channels accessible to any event, regardless of size, genre or location. MetaFests will provide a full turnkey solution for festivals to immediately start harnessing significant new NFT revenue opportunities.” 

Jenner has assembled a team of festival and Web3 experts, as well as securing several flagship festival clients, which are set to be announced at metafests.io. MetaFests is currently in technical production with its first products set to launch in August. 

“It’s tough out there; many festivals are in serious need of more revenue right now, and I realised that I could give them a solution that could help them not only survive but thrive as the industry transitions with the rest of the world into the Web3 age,” added Jenner. 

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