Mercedes-Benz has partnered with Tidal on a deal that will give customers with Mercedes Me-equipped vehicles access to complimentary Tidal HiFi membership. The service will roll out in the next few months.

Tidal is marking the first phase of the multi-year brand partnership with a performance by Iggy Azalea in Frankfurt on September 15. The private concert during the Mercedes-Benz Me Convention, staged in partnership with South By Southwest, will be livestreamed via Tidal.

"I’m excited to help usher in this innovative new partnership between Tidal and Mercedes-Benz,” said Iggy Azalea. “Both companies represent the highest quality offerings and I’m looking forward to participating in this groundbreaking event"

Previously, Tidal has hosted Tidal X events with Beyoncé, Rihanna, Nicki Minaj, Bon Jovi and Damian Marley.

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