Love Island’s a ratings hit – and it’s doing the business for labels, too.
The ITV2 reality show, which opened its latest series with 3.3 million viewers, has now delivered more record-breaking Shazam results.
Polydor artist Grace Carter has smashed the 24-hour UK record with 34,000 Shazams for her cover of Wicked Game, which featured on Love Island on Wednesday (July 3).
Earlier in the week, Dance On The Table by CLiQ briefly held the one-day Shazam record when it registered 29,000 Shazams. The track hit No.1 in Shazam’s chart on Tuesday (July 2).
The record was previously broken by Manchester-based singer-songwriter Lusaint. The track More Than Friends, a reworking of En Vogue’s Don’t Let Go (Love), featured on June 11. The song received around 23,000 Shazams in the UK on the evening of the ITV2 broadcast, followed by 6,000 Shazams the next day.
Freya Ridings’ breakthrough with Lost Without You last year was credited in part to its appearance on Love Island
“If we can help break artists, for us as producers it’s great to know that we can help the music industry,” edit series producer Stephen Yemoh told Music Week.
Ministry Of Sound has a partnership with Love Island, including the Love Island 2019: Moments playlist, which is exclusive to Apple Music. The playlist is updated after each episode and in its first week became the top trending playlist and second biggest editorial playlist (excluding charts) on Apple Music.
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