The Music Week Tech Summit Together With O2 brought vast swathes of the music and technology industries to The O2 in Greenwich to find out how, these days, the two sectors just can't live without one another. Really, there's so much overlap that the lines of separation are well and truly blurred.
The day was packed with discussion, from marketing, content and international, to live, Blockchain and the value gap. A star-studded line-up ranged from Apple Music and Beats 1 guru Zane Lowe and Amazon Music head honcho Paul Firth, to Facebook's Vanessa Bakewell, Live Nation's Jackie Wilgar and Fanbytes CEO Timothy Armoo.
Naturally, Music Week has the lowdown on what happened, and our coverage will continue online and in print, but here's a bite size run through the best quotes on the day. Scroll down to relive the whole shebang...
Adrian Pope, chief digital officer, PIAS
“Catalogue comes with a legacy, it comes with history. But loads of people are discovering music regardless of the idea of a release date. There’s a huge opportunity for us to bring out, nurture and develop more evergreen repertoire and present it a little more like frontline releases.”
Diego Farias, CEO and co-founder, Amuse
“Lil Nas X was a kid with very little means living in an Atlanta suburb, he didn’t even have a credit card you need for some of the services. He signed up with us and the song was doing five or six million streams a day by the time he signed to Columbia.”
Becky Brook, consultant, Becky Brook Consulting Ltd
“What makes Blockchain able to solve this really gnarly rights management problem we’ve had for years?”
Raffaella De Santis, senior associate, digital, music & media, Harbottle & Lewis LLP
“I’ve got so many music clients who are asking where the hell is my money, and it could be anywhere. There are so many holes in that roof.”
Ricardo Chamberlain, senior director, audience development, Sony Music US Latin
“The biggest challenge Latin music had was language, now that’s finally gone, the next thing for us is to ensure the artist can get their message across. Data is our biggest ally: who is the audience, where are they and how do we reach them?”
Sami Valkonen, director of international, PRS For Music
“There are millions and millions of pounds around the world that are not getting to the people they should be because of missing metadata.”
Views from the #MWTechSummit. @sammyandrews chairs the marketing panel alongside @vanessasr, @katfrockandroll, @landmrk and @timheineke pic.twitter.com/nfmcfpzCx4
— Music Week (@MusicWeek) October 8, 2019
Dewayne Ector, Songtrust
“We know PRS For Music are one of the best in the world, we’re trying to better that.”
Francesca Burton, senior director, international marketing, AWAL
“When I first started working in international it was bottom of the pile and would always get discussed last in label meetings.”
Jackie Wilgar, SVP, head of marketing, international, UK/Europe/APAC/emerging markets, Live Nation
"When we first started talking about BTS in the US, the gut feel was, 'not so sure'. But when we looked at the social listening, it was blowing up. So the data gives us that ability to complement some of those gaps."
Vanessa Bakewell, global client partner, entertainment vertical, Facebook
“People scroll on average the equivalent of a Big Ben every day. You just need to hook people quickly.”
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