Spotify streams of George Michael hit A Different Corner surged 856% in the hour after last night’s BRIT Awards, while a number of other performers also picked up significant gains.
Held at London’s O2, the 2017 BRIT Awards proved to be an emotional occasion, as the industry paid its respects to the late artist. Michael’s former bandmates Andrew Ridgeley and Pepsi and Shirley delivered moving tributes to the star, before Chris Martin delivered a rendition of A Different Corner, in which he dueted with Michael via video footage of him performing the song live.
The streaming increases were calculated by comparing streams from the hour after the show (10-11) with the same hour of the previous week.
Spotify streams of Emeli Sande’s Hurts rocketed 331%, while BRITs Icon Robbie Williams saw streams of I Love My Life rise 274%, Mixed Signals 169% and The Heavy Entertainment Show 165%.
Elsewhere, The 1975’s The Sound picked up a 169% increase, Skepta’s Shutdown 166%, Bruno Mars’ That’s What I Like 103%, Little Mix’s Shout Out To My Ex 9% and Katy Perry’s Chained To The Rhythm 28%.
As for overall artist increases, Michael’s streams rose 108%, The 1975 102%, Sande 62%, A Tribe Called Quest 61% and David Bowie 40%.
The 2017 BRIT Awards proved to be Sony Music UK’s most successful BRITs ever, as the major scooped nine of the 13 awards. You can view the winners in full here.
