Ed Sheeran has broken a Spotify streaming record by passing 69 million monthly listeners.
Sheeran has seen a spike in monthly listeners following the release of singles and the No.6 Collaborations Project LP, which is the fastest-selling album so far this year.
Spotify revealed that tracks from the new record have now appeared in more than 800 official playlists on the platform.
Sulinna Ong, UK head of artist & label services and acting head of music culture & editorial at Spotify, said: “Ed Sheeran is an undisputed international superstar, so it’s really no surprise he and the Atlantic UK team are enjoying such success. He and his team were eager to leverage Spotify’s discovery capabilities to reach fans across our nearly 80 markets around the world and make No. 6 Collaborations Project even more of a global sensation. From prominent out-of-home advertising and exclusive listening parties across key markets, to a custom playlist featuring in-depth track-by-track interviews, this was a holistic campaign that was thought through at every angle.
“Further, given the collaborative and cross-genre nature of the album, the music was uniquely positioned to target an especially wide array of listeners – both fans of Ed, and the many featured artists – and music from his album landed in more than 800 official Spotify playlists, an incredible and rare feat. Ed and his team deserve every bit of the credit they’ve earned, and given the very strong early indications, we’re excited to see how the album continues to resonate with listeners throughout the summer and beyond.”
The album features collaborators including Justin Bieber, Stormzy, Eminem, 50 Cent, Camila Cabello, Chance The Rapper, Travis Scott, Cardi B and Khalid.
The release of ÷ in 2017 set what was then a new high for first-day streams for an album (56m), while Shape of You set the record for best one-day streams for a track at the time of release (10m+ streams).
On the first day of the release, songs from No.6 Collaborations Project claimed five of the Top 10 tracks worldwide on Spotify. I Don’t Care (with Justin Bieber) was Spotify’s second biggest song worldwide on its release day.
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