By Emily Baker

Deezer has appointed Aurélien Hérault as vice president of product, in a bid to put personalisation at the centre of the streaming service.

Hérault, a veteran of Deezer, will use his knowledge of techn in digital music to develop more features that focus on a personalised experience for its listeners, building on the platform's already existing tailored recommendation program, Flow.

The exec joined Deezer in 2007 as lead software engineer. He became vice president of engineering in ...