Mobile commerce company Bango has partnered with Spotify to increase global access to the streaming service.

Spotify is targeting continued premium subscriber growth and recently struck a deal with AT&T in the US on bundling for the telecoms giant’s customers. Spotify has previously partnered with Hulu and Showtime on bundle offers.

By partnering with Bango, Spotify will make its streaming service available for operators around the world to bundle with mobile and fixed subscription plans. Bango works with payment partners from Africa to the Americas.

Spotify is said to be behind Apple Music in the US, while Amazon Music is growing at a faster rate.

This partnership will enable customers to select a Spotify subscription bundled with their mobile plan, or as a bolt-on. Bango said that value-added bundles keep communications companies’ customers loyal and attract new, higher value customers.

Bango’s resale technology will help Spotify to reach new customers. In addition, Bango data insights supports with targeting specific customers with new offers to generate higher customer adoption.

 “Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango Resale technology to attract new customers,” said Bango CEO Ray Anderson. “Bango is excited to support its goal to unlock the potential of human creativity by reaching out to more customers across the world.”

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