hmvdigital is partnering with eight UK music festivals as part of a summer programme to promote its digital download offering.
Nile Rodgers’ FOLD festival, Kendal Calling, LeeFest Presents The Neverland, Electric Fields, Blue Dot, Caught By The River Thames, Sundown and 1234 festival have all signed up to work with the entertainment retailer’s digital music store which will help promote each festival’s line-ups and USPs through its website, newsletter, on-store banners, social media platforms and with competitions.
hmvdigital will also provide festival goers with unique voucher codes to download a selection of tracks from artists playing at the festivals to complement their festival experience.
“With so many of our top selling artists on the line-ups, these smaller but more discerning festivals are the perfect fit with hmvdigital, helping us to reach loyal music fans across the country and supporting what will no doubt be an epic festival season here in the UK,” said hmvdigital MD James Coughlan. “We’re excited to be working with our label partners and their artists to bring the partnerships to life and give the festival goers some special treats in the coming weeks.”
