Q3 Analysis: Easy as one two three

Mark Sutherland

Are you bored of reading the phrase “streaming-fuelled growth” yet? No, didn’t think so.

Which is good, because Q3 followed the pattern set by Q1 and Q2: falling actual sales more than off-set by explosive streaming growth.

In fact, a 9.7% rise in total music consumption on the same quarter last year represents a healthy performance by the standards of any industry in the world, let alone one still battered-and-bruised by years of piracy and false dawns.

So you suspect ...

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