Deviate Digital CEO Sammy Andrews guides you through the ever-changing tech world...

For many years, the dream of large-scale personalisation has tantalised bands, brands and marketers alike. The goal? To reach every consumer uniquely, and with the rapid advancements in artificial intelligence, this vision seems closer to becoming a reality. However, AI personalisation also brings with it a raft of potential issues. Here are some of the pitfalls and opportunities we should all be aware of as the technology continues ...