The 'So Kodak' campaign will feature the combined talents of popular rap artists Drake, Trey Songz and Pitbull in televised commercials, print and digital activations.

The promotion centres on the new Kodak M590 Easyshare digital camera, a new device that features a share button enabling users to instantly tag pictures for e-mailing, or uploading to social networks and photo sharing destinations, such as Facebook, Twitter, Flickr and Kodak Gallery.

Kodak's chief marketing officer Jeffrey Hayzlett recently spoke about the concept ...