UK radio stations Global, GMG, Bauer, Absolute, UTV and Planet Rock will broadcast the campaign, which in a first for the industry is being run in tandem with car giant Ford: it is the first time that a car manufacturer - it now fits digital radio as standard to its C-Max range - has advertised standard digital radio as a major benefit to car drivers.

Digital Radio UK chief executive Ford Ennals says "With more car manufacturers installing digital radio ...