Sources have confirmed to Music Week that Warner Music UK veteran Dan Chalmers is heading to YouTube Music.

A year on from the launch of the streaming service, YouTube global head of music Lyor Cohen has poached the senior UK label exec to head up YouTube Music in Europe, Middle East and Africa.

YouTube Music recently launched a free service via Google Home speakers, as well as expanding into India.

As president of East West Records, Rhino and ADA, Chalmers has a broad remit at the major including legacy acts such as Cliff Richard and ADA’s artist and label clients. Warner’s distribution and services company has had streaming success with Stormzy’s debut, UK rappers including Bugzy Malone and campaigns from artists including Noel Gallagher’s High-Flying Birds. 

ADA triumphed at last month’s Music Week Awards in the Label/Artist Services Company category.

Last year Music Week revealed the launch of Warner Music Entertainment, overseen by Chalmers.

Chalmers is understood to be remaining at Warner Music UK until late 2019. 

Neither Warner Music UK or YouTube has commented on the appointment.

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter