Glassnote Records UK MD Liz Goodwin has told Music Week that Jade Bird is set for a “long-term career” as she releases her debut.
The UK singer-songwriter has spent two years touring and releasing a run of singles that have received notable support from radio networks including BBC Radio 1. The self-titled album was released on Friday (April 19).
“We’re going to have a really long run at this record,” said Goodwin. “We know that we’ve got a great record that we want to get to as many people as possible. We know we’ve got some really good moments already in the calendar for the rest of the year, so we’re just going to absolutely put our foot on the floor and go for it. I can’t wait for everyone to hear it."
Even prior to the album’s release, Jade Bird had 1.65 million monthly listeners on Spotify. Her 2018 single Uh Huh has sales to date of 25,797, according to the Official Charts Company.
Bird’s Radio 1 campaign was boosted late last year by her inclusion on the station’s Brit List.
“Being on the Brit list has been a really great experience for us and the support from Radio 1 has been brilliant,” said Goodwin.
Virgin Radio, Absolute and Radio X have also playlisted Bird. “The radio across the board has been really phenomenal,” added Goodwin.
As well as singling out Bird’s rare ability in the modern music industry to write all her own songs, Goodwin identified her vocal as key to her success.
“She’s got an absolutely killer voice and that kind of comes through in the best way when she’s performing live,” said Goodwin. “When people see her for the first time and she opens up with the first song, the room just goes completely quiet.
“The strength of her voice is absolutely phenomenal. It’s really coming across in the recorded songs, in the live sets, everywhere we present Jade.”
Bird has recently been supporting Hozier in the US and she will soon support Tom Walker in the UK. Goodwin said that there is a festival strategy in place, including an All Points East performance, to maintain momentum throughout the summer.
“She’s a brand new artist and we’re really excited about having a successful first week,” she said. “A lot of what we’re planning and the moments that we’re looking into for Jade are all to do with building up a really long-term career selling albums.”
To read the full story on Jade Bird and Glassnote, subscribers can click here.
FOLLOW 
