'He and his incredible creativity will be missed': Sir Lucian Grainge pays tribute to Avicii

'He and his incredible creativity will be missed': Sir Lucian Grainge pays tribute to Avicii

Sir Lucian Grainge has joined a host of music industry figures in paying tribute to Avicii following the Superstar DJ's sudden death at the age of 28.

Avicii, whose real name was Tim Bergling, was found dead in Muscat, Oman, on Friday. His cause of death has not yet been released but authorities have confirmed there were no suspicious circumstances. 

“Our entire company mourns Tim's passing and extends our deepest condolences to his family and loved ones - and to his many fans spanning the globe, said Sir Lucian, Universal Music Group's chairman and CEO. "He has left us far too young. He and his incredible creativity will be missed."

Signed to Universal Music Group's Positiva label, Avicii made No.1 in 2013 with Wake Me Up and went Top 5 with Rita Ora on Lonely Together last year. He also made the Top 10 with 2014 Coldplay collaboration A Sky Full Of Stars.

The Swedish DJ topped the bill at Scotland's T In The Park in 2015 and the UK edition of Electric Daisy Carnival in Milton Keynes the following year, but retired from live performance in 2016 for health reasons. He appeared at that year's Creamfields in one of his final shows.

His best-selling album in the UK was 2013's platinum-selling True, which peaked at No.2 and has sold 394,362 copies to date according the Official Charts Company.

In a statement, Berglin's publisher, Sony/ATV said: “We are mourning the incredibly sad loss of an exceptionally creative talent who we have been honoured and proud to represent as one of our songwriters for a number of years. Our thoughts are with his family at this time.”

A number of artists took to social media to pay tribute to the star, including Rita Ora, Ellie Goulding, Calvin Harris, Zedd, Dua Lipa and Liam Payne. 



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