Driving lesson: Sony hails 'brilliant' Skoda/Paloma Faith campaign
Paloma Faith’s Skoda TV campaign is a “great example” of a brand partnership created by Sony Music’s 4th Floor Creative Group, Cassandra Gracey has told Music Week.
Faith stars in the Driven By Something Different commercial for the Skoda Karoq, which is currently airing and is inspired by her life story.
“The Paloma Skoda campaign has been brilliant,” said Gracey. “It’s amplifying Paloma’s message, you’re seeing her story, it’s emotional so you buy into it because it’s true.”
The TV ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
