PR Week reports that the social media site's owner - online advertising firm Specific Media - has held conversations with agencies, with a view to beginning a formal pitch process.

Specific Media's senior communications manager for Europe Rikki Webster, said that the agency hunt was still in its 'early days'. He explains:

"We've had a few exploratory conversations within the marketplace, but no formal pitch process is currently being undertaken.

"MySpace will look to roll out consumer-facing activity towards the ...