The "Best Shared Live" summer music program is aimed at those in their twenties who enjoy music and nightlife, and will include a number of different elements, including a sweepstakes competition and branded Facebook and advertising integration with Live Nation digital properties.

Bacardi products will also feature on-pack download codes for Live Nation Entertainment Concert Cash, which can be used to purchase tickets and artist merchandise, and a specially created Bacardi summer concert guide will offer up custom video content ...