Apple moved to ring fence its business here by filing an application with the US Patent & Trademark Office as soon as the store launched but has refused to respond to criticisms of this move until now.
It has stated that precedents in trademark law - such as The Paper Store and The Container Store - back up its argument that "arguably descriptive" names can, in fact, have a trademark granted.
Apple has moved to have Microsoft's formal objections in ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now