Apple defends 'App Store' trademark as Windows Phone 7 app ecosystem grows

Apple moved to ring fence its business here by filing an application with the US Patent & Trademark Office as soon as the store launched but has refused to respond to criticisms of this move until now.

It has stated that precedents in trademark law - such as The Paper Store and The Container Store - back up its argument that "arguably descriptive" names can, in fact, have a trademark granted.

Apple has moved to have Microsoft's formal objections in ...

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