Details about the proposed service, which could launch as early as October, were announced at the Futuresource Entertainment Summit in London yesterday.

Consumers buying physical products like CDs and DVDs in-store at Tesco will, in theory, be able to access digital copies stored in the cloud on an on-demand basis.

TechRadar reports that Blueprint Digital CEO Richard Bron, who is working on the Tesco project, said, "The way it would work practically is that when you buy a disc in ...