On its website, Beyond Oblivion says it is "a music service that combines the stickiness of a social network with unlimited life-of-device access to the largest music library on Earth, within a vast ecosystem where content owners are paid per-play no matter if the original music file was ripped, bootlegged or legally or illegally downloaded".

According to the Financial Times, which carries an interview with the company's founder Adam Kidron, this means the onus for paying for music is shifted ...