The A + R Access + Rewards scheme has gone live and offers discounted admission to Rock and Roll Hall of Fame & Museum as well as well as sweepstake to win VIP tickets to the Pitchfork Festival in July.

Other benefits include discounts on purchases from Creative and MusicSkins among others.

eMusic adds that more offers will be opened up to its executive members on a rolling basis.

eMusic CEO Danny Stein says, "Being an eMusic member means more ...