Vevo reveals ad sales details
Friday, Mar 5th 2010 at 10:32AMPresident and CEO Rio Caraeff revealed the numbers yesterday at Billboard's Music & Money Symposium in New York. On top of its 37m users in the US, Vevo has 7m in Canada.
In certain instances its ad revenues have jumped dramatically since it launched. While the CPM (cost per thousand users) was around $2 (?1.33), certain partnerships with brands have pushed CPM up towards $20 (?13.30).
Caraeff estimated that 90% of users are coming to Vevo via sister site YouTube. ...
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