The new agency is a pan-European joint venture with communications company Exposure designed to develop "entertainment-based communication platforms and provide a richer consumer experience for brands".

SBX offers its clients what is described as "a full 360-degree proposition, from initial strategic planning and market research to creative work, content programming and fully integrated execution".

In reality this means offering services such as artist endorsements, product placement in music videos, syncs, sonic branding, digital content and web 2.0 marketing tools, artist ...