Notting Hill Music has launched a publishing joint venture with a specialist rock brand to help a new wave of guitar groups create “the magic song that breaks through”.

The company has struck the deal with Roy Davis, director of Birmingham-based Uprawr, a rock publisher that also operates rehearsal studios and stages club nights.

“We want to try and up the game because we love guitar music,” Notting Hill MD Dave Loader told Music Week.

“It’s not quite as fashionable ...