Warner Music Group is to launch a Shazam label imprint for artists that have been discovered through the platform.

The global partnership with the music tagging and discovery app will give Warner execs access to Shazam data to see trends and which acts are catching on.

The imprint will identify unsigned artists for support and development by combining WMG’s global A&R expertise with Shazam’s proprietary fan activity data. At the same time, the app’s unique promotional channels will empower artists ...