With the announcement of The Rolling Stones returning to London’s O2 Arena in November, comes the launch of new global promotion venture Virgin Live.

Bringing together live promoter Dainty Group and Richard Branson’s Virgin Group, Virgin Live aims to “shake up live touring by putting the fan’s experience right at the heart of every show they promote.”

"Today marks the beginning of Virgin Live and what a beginning,” said Branson.

“In the future, Virgin Live plans to make a real ...