Vevo views rise 46% to hit 6bn per month
Vevo hit an average view count of nearly 6 billion in December – a 46% increase year-on-year.
That’s according to the company’s CEO Rio Caraeff who said that around 65% of videos on the platform are being watched on mobile devices.
Speaking at the Billboard Latin Music Conference, Caraeff said, “mobile and tablet and television are where the majority of the views are happening”.
Caraeff also said that 5 billion of the total 6 billion monthly views happen outside of ...
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