Digital music video platform VEVO and Toyota AYGO today announced a year long, seven figure advertising deal.

The deal with VEVO is one of the first examples of a big UK TV advertising deal moving to a digital platform - AYGO was previously the lead sponsor of Channel 4's T4, which was closed late last year. 

VEVO said today that the deal will allow AYGO 'to target its core youth market within a highly engaging music and entertainment environment through ...