Twitter will start testing out a 'buy' button to direct music fans to merchandise and ticket websites from artist's posts.
The feature will embed within text and allow users to purchase items within a few clicks.
Currently limited to 19 Twitter accounts in the US, names like Rihanna and Eminem are the first on board.
Head of commerce at Twitter Nathan Hubbard commented: “I think of Twitter as the place to connect with the things that you love. How can ...
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