The "Clikthrough" technology behind the video allows viewers to hover their cursor over every object in the video in order to find out more about Island Records artist Stryder and the making of his video. They can also click through to associated webstores to buy items, including branded Stryder merchandise from his own Stars In The Hood line, in the video.

The Script did something comparable with the video for their Breakeven video at the start of the year. The ...