Ticketmaster is to start offering the ability to resell tickets on its site, allowing content owners, venues and other participants to benefit when tickets get resold for higher prices.

The function is to go live later this year and was announced at the D: Dive Into Media conference earlier this week by Live Nation CEO Michael Rapino.

Rapino said the reselling ticketing option is “a step forward in bringing two markets together”.

Under its current Ticketmaster platform, the company closes ...