The Sun’s website has lost more than a third of its market share of internet visitors after moving behind a paywall ten days ago – but analysts are calling the move a success so far.

According to Experian Marketing Services, between 1 August (the day The Sun began charging for online access) and 11 August, The Sun’s market share of all UK visitors to news and media websites fell from 1.27% to 0.81% - a 36% decline.

Despite the drop, ...