The following viewpoint was written by Ray Bush (pictured), managing director of The Music Royalty Company, which provides all aspects of accountancy as well as royalty services for record labels, distributors, music publishers and others.

In recent years we, as an industry, have become very used to the idea of label and artist service offerings, whereby instead of using a one-size-fits-all solution certain services can be outsourced to better match the requirements of the particular label/artist/campaign/project.

Those services tend to ...