Last weekend's Super Bowl attracted over 700,000 Shazam tags, leading to millions of interactions.

More than half of those 700,000 Shazams happened during Bruno Mars’ half-time show with the biggest spike in activity coming when he was joined by Red Hot Chili Peppers to sing Give It Away.

Shazam CEO Rich Riley said: "Our timeline experience offered users the ability to replay the ads, catch all the new music as it was unveiled, and get exclusive content."

This year, all ...