Spotify saw ad revenue rise 53% year-on-year in the first quarter of 2015.

That's according to newly released figures from the streaming service's Spotify For Brands division. Spotify has also confirmed the period saw a 380% increase in mobile ad revenue compared to the same three months in 2014.

The company has also announced features for brands looking to target audiences with their ads, based on streams from Spotify’s playlists, starting May 1.

“Music is an integral part of ...