Russell Simmons launches All Def Digital YouTube channel

Tom Pakinkis

Def Jam co-founder Russell Simmons has launched All Def Digital – a new YouTube channel dedicated to urban music, comedy and the spoken word.

All Def Digital is a collaboration between Simmons’ Rush Digital Media and Dreamworks Animation subsidiary Awesomeness TV.

It’s also partnered with Google and YouTube and will be leveraged by the new ‘YouTube label’ launched by Simmons and Universal Music Group last month, All Def Music.

The channel will host a range of original content to ...

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