The joint venture between PRS for Music, STIM and GEMA will adopt the ICE brand following competition clearance in June this year.

The ICE copyright database - which has operated since 2010 - powers the heart of the new EU licensing hub in addition to giving its name to the entire operation, with existing ICE branding getting an update with a new master logo and an additional set of service descriptor logos. 

ICE Operations will provide online matching and processing services, ...