The magazine's site, www.the-fly.co.uk, will be re-launched with a cleaner design, more "personality" and a look that is closer to blogs than the current "hodge podge of ideas", according to Dunning, who took over as editor in March when Niall Doherty left to join Q.

"It was one of the first things that I have been trying to deal with since I became editor, getting the site to look a bit better," Dunning said.

"It has always been a bit ...