Global music licensing agency Music Dealers has increased its involvement with McDonald’s as the restaurant chain looks to make music a bigger part of its brand marketing – starting with the Sochi Winter Olympics.

McDonald’s approached Music Dealers in a bid to work smarter with independent artists and drive value for its brand through the use of music. 

In October 2013 Music Dealers lead a ‘sonic identity’ workshop for the company “to help them find their sound, guide them to strategically ...