Universal Music Group and ad agency Havas Media have inked a deal with UK-based advertising technology company Mirriad to integrate promotional content for brands with music videos.

Mirriad has developed a way of inserting brands into music videos after the video has been completed, by means of native product placement rather than banners or pre-roll ads.

Digitally inserted ads may be displayed as a poster or billboard within the video for example. 

Havas, through its Havas Media network becomes the ...